An App-le A Day: How Gamification Is Transforming mHealth Apps

When gamification was on its early rise in 2012, 53% of tech stakeholders estimated that by 2020, gamification would be implemented into everyday technology — including healthcare.

Looking forward, the gamified healthcare market is predicted to reach $4.2 billion by 2022.

By encouraging patients to adopt life-saving behaviour in an enjoyable way, gamification is transforming the healthcare landscape. This user engaged approach which uses game elements to deal with everyday problems is gaining huge grounds in the mHealth industry, and its momentum is set to continue long into the era of digital transformation.

What is Gamification?

Gamified technology uses rewards and competition which keep players engaged, and these rewards can take the form of points, badges, progress bars, achievement levels and so on. Sometimes, the rewards are even visible to other participants, or leaderboards are incorporated to encourage competition.

The fundamental part of gamification is the data being measured, as ultimately, there can’t be any games if there is no data to monitor, compare and develop. This data could be the number of steps someone is taking a day, the blood glucose measurement in patients with diabetes, a person’s daily resting heart rate, and so on. The endless possibilities of what can be measured means there is infinite potential for gamification to be incorporated into mHealth apps.

Gamified mHealth Apps

One of the most noteworthy examples of a company integrating gamification into its mHealth app is Apple, which awards Apple Watch and iPhone users with badges for accomplishing workout tasks such as running and cycling, or surpassing daily total calories burned. There is even the option to share your workout activities with friends and family who also own an Apple Watch, allowing you to compete against each other. Well-known running and triathlon app Strava adopts a similar gamification technique through its built-in ranking lists with friendship circles, sports clubs, and segments with strangers, which encourages healthy competition within these segments to reach top spot on the leaderboard.

Another example of a gamified mHealth app is Happify, a toolset which helps its users improve their emotional wellbeing. The app has over 30 tracks to choose from, all of which measure their users’ wellbeing progress to then provide simple tasks and games that aim to improve their overall happiness.

An example of a gamified mHealth app that functions to improve self-management of medication is Medisafe, an online pharmacy service which sends medication reminders as well as recording when its users take their medication. The gamification of the app comes through its additional features, which includes the ability to track health measurements such as your weight and blood pressure with the goal of improving overall health.

The Benefits of Gamification in mHealth apps

As well as cost saving through pushing for a behavioural shift, gamified mHealth apps save money through being extremely inexpensive and scalable in comparison to other healthcare solutions. Once an idea is developed, this can be rolled out to a very large audience with minimal difficulty.

An often overlooked benefit of gamified mHealth apps is their potential for collecting data. By implementing software which motivates its users to give more feedback, HealthTech companies are able to find trends and create products that address the needs of their target audience better. It can even result in the construction of new business models to target unaddressed areas of healthcare.

Is Gamification Here to Stay?

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Originally published at on April 13, 2021.



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